Benefits of Email Marketing

Strike One. . . You're Out! Whether you are considering starting your own E-newsletter, or already have one in place, it is important to remember one thing: Your devoted and faithful subscribers have working unsubscribe links - and they are not afraid to use them… The 4 Secrets to an Effective E-Newsletter It's no secret that offering value to your customers in the form of useful information is one of the best ways to initiate, develop and solidify relationships. But, how do you continue, issue after issue, to make your newsletter stand out in the crowd and keep your readers reading? Our friend and newsletter expert, Michael Katz, tells us how… I Hear You Knocking, But You Can't Come In How to get more subscribers by sharing relevant information up front. Our friend and newsletter expert, Michael Katz, tells us how… Newsletter Tips: Teasers or the whole article? Whether you're thinking about starting an email newsletter, or have already launched one, you may have considered whether to include entire articles in your newsletter, or go with a teaser that links to the full article on your website. In this issue, our friend and newsletter expert, Debbie Weil, shares some tips that can help you make the right decision - according to your audience… Are You Listening or Just Talking? Your email newsletter doesn't have to be just another outbound communication to your customer base. You can use it to encourage two-way communication that will bring you closer to your customers and increase your understanding of what they want and need. Our friend and newsletter expert, Michael Katz explains… I Read the News Today, Oh Boy - Part II When I wrote part one of "I Read the News Today, Oh Boy" - way back in July of last year, I didn't necessarily expect to be writing a part two. But, "oh boy," do I see a disturbing trend… "E-Newsletters That Work." I get a lot of questions about email newsletters from Hints & Tips readers, so this week I asked good friend and newsletter expert Michael Katz to share his thoughts on the subject. Michael surprised and delighted me with his new e-book: E-Newsletters That Work. It is a valuable guide that provides straightforward, how-to information on creating a powerful newsletter that begs to be read, and forwarded… More Newsletter Tips and a Real-world Example Whether you are in the midst of developing a newsletter, or tinkering with the one you already have, you can benefit from taking a look at what makes other email newsletters successful. Check out the TimeShareValues newsletter and you will see what I mean… Holiday Greetings Are Not Enough As an email marketer I am duty bound to extol the virtues of holiday greetings sent via email rather than direct mail. Email greetings are less expensive, easier to create, quicker to deliver and likely have a better chance of being opened than any direct mail these days. But, a holiday greeting alone cannot compare to the results you can achieve with, say, an email newsletter. Our good friend Michael Katz of Blue Penguin Development agrees. Here is what he has to say on the subject… I Read the News Today, Oh boy… Email Newsletters are growing in popularity. Why? Because companies of all sizes know that offering value to their customers in the form of information is the best way to initiate, develop and solidify relationships. Whatever the size of your company, you too can develop your own email newsletter… ^ top