Email Marketing Hints & Tips

Benefits of Email Marketing

Email marketing is one of the most powerful marketing tools available for today's small organizations. These articles will help you understand the many benefits and show you why you should put the power of email marketing to work for your small organization.

4 Tips to Turn Readers into Clients

Is it easy for those readers to make the connection between your fabulous newsletter content and the valuable services or products that you provide? This connection is very important because it's the one that will convert your readers into clients or customers.

5 Good Reasons to Outsource Your Email Send

When a business tells me they are already using some form of email marketing to communicate with their target audience, the question I ask is: "how are you executing and managing your email campaigns?"

Keep Your Customers with Email

I have been to a few tradeshows and seminars lately and have taken the opportunity to talk to a wide variety of small businesses. One question I always ask is "how do you communicate with your customers and prospects?"

Get Going with Email Marketing

We can all learn from another company's experience and benefit from the email marketing knowledge they have gained through their own trial and error. Our friend and customer relationship management expert, Chris Selland, tells his story and gives us some practical advice on email marketing…

'Tis the Season - Eight Holiday Tips

Thanks to the immediacy of email marketing, there's still time to get your piece of the pie. Use email marketing to make the most of the spike in holiday traffic and spending, and create a positive impression of your company that will last long into next year…

The Holiday Gift That Keeps On Giving

The holiday season is fast approaching and with it comes a strong demand for shopping, both online and offline. Don't leave your customers out in the cold! Use email marketing to make the most of the spike in holiday traffic and spending, and create a positive impression of your company that will last long into next year…

Why Email Marketing? Five Great Reasons.

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money…

What we have here is a failure to communicate

In the movie Cool Hand Luke (1967), Luke said, "Sometimes nothin' can be a real cool hand." Maybe that's true in poker, but not when you're talking about communicating with your customers…